"With Z-1160 collecting customer's data in COMPUTEX, I saved a lot of time, and the data is more reliable for further analysis..."

"This thing is so easy to use, anyone could operate it."

Release Date : 2011

The Background 
One of the largest annual events for ZEBEX, a leading Auto-ID manufacturer in Taiwan, is COMPUTEX TAIPEI. It is the Asia's largest and the world's second largest B2B ICT exhibition displaying featured events and cutting-edge products.

Among the thousands of overseas visitors attracted by COMPUTEX each year are foreign buyers, prospective sales representatives, and potential business partners, providing excellent opportunities for the sales to meet, network, and develop business partnerships.

The Opportunity 
At its 31st anniversary, the grand meeting has a record high number of 1, 800 exhibitors at five venues for the first time, drawing 36, 000 overseas visitors. Exhibition space is very expensive at such a big event so it goes without saying that maximizing the return is a goal for every participant.

For most businesses, months of efforts are usually put in each year in preparation for the exhibition because setting up a booth and filling it with products is simply not enough; it also involves a significant marketing strategy and outlay to greatly increase the chance of finding the right business partners.

The Solution 
One of the most vital points for a successful exhibition is to accurately identify the potential buyers from the scrappy sales leads. Information sorting and reviewing after the exhibition can cause havoc if not planned carefully. This year at ZEBEX' booth, Z-1160, a newly developed handy gadget was used to avoid that problem.

Z-1160 was created to easily capture data, interpret and transmit information quickly so it cuts processing time and the need to write down anything when conducting surveys. It is also ultra portable, cost-effective and easy-to-use, making it the perfect fit to marketing solutions in places such as COMPUTEX or any other trade shows.

Interviewing guests became incredibly easy with Z-1160. Using the short questionnaires provided by ZEBEX marketing department, an interview could be completed in less than a minute with all the required data captured and stored on the device.

The Benefit 
Previously, finished surveys require manual deliver and key in and many times may lead to delays and input errors. But with Z-1160, surveyors may scan the answers on the surveys, store the data on the device, and then transfer the data to the PC with ease. It greatly increases the efficiency and lower the amount of time required to process large volumes of data.

after the data had been successfully transferred to the computer, ZEBEX marketing department was able to quickly collate all the feedbacks and file an extensive report outlining the key insights, the results that were uncovered, and suggestions for landing possible sales on each visited guest.

Z-1160 is so small yet it made so much impact; please allow us to turn this success story into your own. Call ZEBEX today to learn more about this great marketing tool! We are sure you will appreciate the incredible results and have fun using it too.